{"id":9614,"date":"2020-10-06T11:27:37","date_gmt":"2020-10-06T09:27:37","guid":{"rendered":"https:\/\/brandbonsai.com\/?p=9614"},"modified":"2022-10-26T15:44:10","modified_gmt":"2022-10-26T13:44:10","slug":"optimalizacia-woocommerce-podstranok-pre-lepsie-seo-ux","status":"publish","type":"post","link":"https:\/\/brandbonsai.com\/sk\/optimalizacia-woocommerce-podstranok-pre-lepsie-seo-ux\/","title":{"rendered":"Ako sme klientovi zlep\u0161ili SEO, aj preh\u013eadnos\u0165 WooCommerce eshopu"},"content":{"rendered":"[vc_row type=“in_container“ full_screen_row_position=“middle“ column_margin=“default“ column_direction=“default“ column_direction_tablet=“default“ column_direction_phone=“default“ scene_position=“center“ text_color=“dark“ text_align=“left“ row_border_radius=“none“ row_border_radius_applies=“bg“ overflow=“visible“ overlay_strength=“0.3″ gradient_direction=“left_to_right“ shape_divider_position=“bottom“ bg_image_animation=“none“][vc_column column_padding=“no-extra-padding“ column_padding_tablet=“inherit“ column_padding_phone=“inherit“ column_padding_position=“all“ column_element_spacing=“default“ background_color_opacity=“1″ background_hover_color_opacity=“1″ column_shadow=“none“ column_border_radius=“none“ column_link_target=“_self“ column_position=“default“ gradient_direction=“left_to_right“ overlay_strength=“0.3″ width=“1\/1″ tablet_width_inherit=“default“ tablet_text_alignment=“default“ phone_text_alignment=“default“ animation_type=“default“ bg_image_animation=“none“ border_type=“simple“ column_border_width=“none“ column_border_style=“solid“][vc_column_text]N <\/span>ed\u00e1vno sme pracovali na redizajne webu najlacnejsiemeradla.sk<\/a>. Na\u0161a spolo\u010dnos\u0165 mala na starosti tvorbu nov\u00e9ho internetov\u00e9ho obchodu a dohliadnutie na to, \u017ee zmena webu nebude ma\u0165 negat\u00edvny dopad na SEO – ako sa \u010dasto pri redizajne st\u00e1va. N\u00e1\u0161 klient z\u00e1rove\u0148 spolupracoval aj s Rolandom Vojkovsk\u00fdm a jeho SEO agent\u00farou Vojkovsky.sk<\/a>. Ich \u00falohou bolo urobi\u0165 SEO audit nov\u00e9ho webu a da\u0165 klientovi odpor\u00fa\u010dania na vylep\u0161enia, ktor\u00e9 bolo n\u00e1sledne na\u0161ou \u00falohou zapracova\u0165.<\/em><\/p>\n

Po\u010das na\u0161ej nieko\u013ekot\u00fd\u017ed\u0148ovej spolupr\u00e1ce s Vojkovsky.sk sme intenz\u00edvne komunikovali a spolo\u010dne sa zam\u00fd\u0161\u013eali nad t\u00fdm, ak\u00e9 s\u00fa na\u0161e mo\u017enosti, ktor\u00e9 rie\u0161enia by sme chceli zapracova\u0165 a \u010di je technicky mo\u017en\u00e9 tieto rie\u0161enia uskuto\u010dni\u0165.<\/p>\n

Ja som sa v minulosti mnohokr\u00e1t zam\u00fd\u0161\u013eal nad optimaliz\u00e1ciou WooCommerce eshopov. V\u017edy som sa pritom dostal k jedn\u00e9mu WooCommerce probl\u00e9mu, ktor\u00fd mi u\u017e dlho v\u0155tal v hlave a nevedel som, ako ho vyrie\u0161i\u0165. A\u017e teraz, v\u010faka pr\u00e1ci na projekte Najlacnej\u0161\u00edch meradiel a v\u010faka in\u0161pirat\u00edvnej komunik\u00e1cii s Rolom, sa mi to podarilo. Tento \u010dl\u00e1nok je zhrnut\u00edm tohto rie\u0161enia.<\/p>\n

Popis probl\u00e9mu – \u010co sa mi na WooCommerce nep\u00e1\u010di<\/h2>\n

Hlavn\u00e1 str\u00e1nka WooCommerce obchodu m\u00e1 v\u017edy rovnak\u00fd n\u00e1zov<\/h3>\n

Ka\u017ed\u00fd WooCommerce obchod m\u00e1 hlavn\u00fa str\u00e1nku, na ktorej sa zobrazuj\u00fa v\u0161etky produkty z dan\u00e9ho eshopu. Zvy\u010dajne sa t\u00e1 podstr\u00e1nka vol\u00e1 \u201eObchod\u201c, alebo \u201eShop\u201c a m\u00e1 nastaven\u00fd aj rovnak\u00fd URL slug. Na uk\u00e1\u017eku:<\/p>\n

    \n
  • N\u00e1zov hlavnej podstr\u00e1nky obchodu: Obchod<\/li>\n
  • URL slug hlavnej podstr\u00e1nky obchodu: \/obchod\/<\/li>\n
  • Cel\u00e1 URL hlavnej podstr\u00e1nky obchodu: https:\/\/ukazka.sk\/obchod\/<\/li>\n<\/ul>\n

    To je v poriadku. Probl\u00e9mom je, \u017ee nadpis tejto podstr\u00e1nky sa nikdy nemen\u00ed.<\/strong> Nikdy. Ke\u010f u\u017e\u00edvate\u013e prejde na druh\u00fa podstr\u00e1nku s produktami, n\u00e1zov danej podstr\u00e1nky ostane rovnak\u00fd – \u201eObchod\u201c. Ke\u010f u\u017e\u00edvate\u013e zmen\u00ed zoradenie produktov na najlacnej\u0161ie prv\u00e9, n\u00e1zov podstr\u00e1nky ostane rovnak\u00fd – \u201eObchod\u201c. A t\u00fdch zoraden\u00ed je vo WooCommerce a\u017e \u0161es\u0165, pri\u010dom ka\u017ed\u00e1 z t\u00fdchto podstr\u00e1nok m\u00e1 rovnak\u00fd, ni\u010d nehovoriaci n\u00e1zov – \u201eObchod\u201c.[\/vc_column_text][image_with_animation image_url=“9709″ image_size=“full“ animation_type=“entrance“ animation=“Fade In From Bottom“ hover_animation=“none“ alignment=“center“ img_link_large=“yes“ border_radius=“none“ box_shadow=“none“ image_loading=“lazy-load“ max_width=“100%“ max_width_mobile=“default“][vc_column_text]Hlavn\u00fd nadpis akejko\u013evek podstr\u00e1nky na webe je<\/strong> (spolu s meta n\u00e1zvom podstr\u00e1nky) jedn\u00fdm z t\u00fdch najd\u00f4le\u017eitej\u0161\u00edch elementov, na z\u00e1klade ktor\u00fdch Google hodnot\u00ed dan\u00fa podstr\u00e1nku<\/strong> a zobrazuje ju (alebo nezobrazuje) vo v\u00fdsledkoch h\u013eadania v Google pre relevantn\u00e9 vyh\u013ead\u00e1van\u00e9 v\u00fdrazy.<\/p>\n

    Podstr\u00e1nka s hlavn\u00fdm nadpisom a meta n\u00e1zvom \u201eObchod\u201c nem\u00e1 pre Google ve\u013ek\u00fa hodnotu a nem\u00e1 ve\u013ek\u00fa v\u00fdpovedn\u00fa hodnotu ani pre samotn\u00fdch pou\u017e\u00edvate\u013eov webu. To plat\u00ed hlavne v pr\u00edpade, \u017ee potenci\u00e1lny z\u00e1kazn\u00edk zmen\u00ed radenie produktov na podstr\u00e1nke, pri\u010dom t\u00e1to zmena sa na webe neprejav\u00ed ni\u010d\u00edm in\u00fdm ne\u017e zmenen\u00fdm usporiadan\u00edm produktov. Toto je m\u00e1lo a nevytv\u00e1ra to dobr\u00fa u\u017e\u00edvate\u013esk\u00fa sk\u00fasenos\u0165 s pou\u017e\u00edvan\u00edm dan\u00e9ho internetov\u00e9ho obchodu.<\/p>\n

    Podstr\u00e1nky kateg\u00f3ri\u00ed produktov maj\u00fa vo WooCommerce rovnak\u00fd nadpis pre ka\u017ed\u00e9 radenie produktov, aj pre str\u00e1nkovanie<\/h3>\n

    To ist\u00e9, \u010do som vy\u0161\u0161ie pop\u00edsal pre hlavn\u00fa str\u00e1nku obchodu, plat\u00ed aj pre v\u0161etky podstr\u00e1nky kateg\u00f3ri\u00ed produktov. Ka\u017ed\u00e1 kateg\u00f3ria m\u00e1 vlastn\u00fd nadpis, \u010d\u00edm je n\u00e1zov danej kateg\u00f3rie, ale dan\u00fd nadpis (a ani meta n\u00e1zov str\u00e1nky) sa nemen\u00ed, ke\u010f z\u00e1kazn\u00edk prejde na druh\u00fa str\u00e1nku danej kateg\u00f3rie, alebo ke\u010f zmen\u00ed zoradenie produktov v danej kateg\u00f3rii. To je op\u00e4\u0165 m\u00e4t\u00face pre z\u00e1kazn\u00edkov a neumo\u017e\u0148uje to dan\u00e9mu WooCommerce eshopu zobrazi\u0165 sa vo v\u00fdsledkoch h\u013eadania v Google pre r\u00f4zne fr\u00e1zy<\/strong>, vytvoren\u00e9 spojen\u00edm n\u00e1zvu danej kateg\u00f3rie a sp\u00f4sobu, ak\u00fdm s\u00fa produkty v danej kateg\u00f3rii zoraden\u00e9.[\/vc_column_text][image_with_animation image_url=“9701″ image_size=“full“ animation_type=“entrance“ animation=“Fade In From Bottom“ hover_animation=“none“ alignment=“center“ img_link_large=“yes“ border_radius=“none“ box_shadow=“none“ image_loading=“lazy-load“ max_width=“100%“ max_width_mobile=“default“][vc_column_text]\n

    Meta n\u00e1zvy WooCommerce podstr\u00e1nok sa taktie\u017e nemenia<\/h3>\n

    U\u017e som to p\u00e1rkr\u00e1t spomenul vy\u0161\u0161ie v texte. Rovnako, ako sa nemen\u00ed hlavn\u00fd nadpis kateg\u00f3ri\u00ed produktov a nadpis hlavnej str\u00e1nky obchodu, tak sa nemen\u00ed ani meta n\u00e1zov t\u00fdchto podstr\u00e1nok.<\/p>\n

    Meta n\u00e1zov podstr\u00e1nky je n\u00e1zov podstr\u00e1nky, ktor\u00fd vid\u00edte v z\u00e1lo\u017eke v\u00e1\u0161ho prehliada\u010da. Ak m\u00e1te v prehliada\u010di otvoren\u00fdch viac z\u00e1lo\u017eiek, tento meta n\u00e1zov podstr\u00e1nky (plus ikonka podstr\u00e1nky) s\u00fa jedin\u00fdmi indik\u00e1tormi<\/strong> toho, ak\u00fa web str\u00e1nku a ak\u00fa konkr\u00e9tnu podstr\u00e1nku m\u00e1te v danej z\u00e1lo\u017eke otvoren\u00fa.<\/p>\n

    Meta n\u00e1zov podstr\u00e1nky je nesmierne d\u00f4le\u017eit\u00fd aj pri SEO optimaliz\u00e1ci\u00ed web str\u00e1nky.<\/strong> Chcete predsa, aby sa va\u0161a web str\u00e1nka zobrazovala vy\u0161\u0161ie vo v\u00fdsledkoch h\u013eadania v Google. Chcete z\u00edska\u0165 z Google viac n\u00e1v\u0161tevn\u00edkov, a nakoniec aj z\u00e1kazn\u00edkov. Ke\u010f si toti\u017e niekto vyh\u013ead\u00e1 v Google n\u00e1zov va\u0161ej web str\u00e1nky, alebo n\u00e1zov produktu, ktor\u00fd pred\u00e1vate, dan\u00fd u\u017e\u00edvate\u013e v Google uvid\u00ed pr\u00e1ve meta n\u00e1zov podstr\u00e1nky v\u00e1\u0161ho webu, ktor\u00fa mu Google zobraz\u00ed. Uvid\u00ed tie\u017e meta popis danej podstr\u00e1nky, plus URL adresu danej podstr\u00e1nky, ale tomu sa v tomto \u010dl\u00e1nku nebudeme venova\u0165. D\u00f4le\u017eit\u00e9 je v\u00e1m vedie\u0165, \u017ee pre v\u00e1\u0161 eshop je nesmierne d\u00f4le\u017eit\u00e9 ma\u0165 dobre nastaven\u00e9 hlavn\u00e9 nadpisy a meta n\u00e1zvy v\u0161etk\u00fdch podstr\u00e1nok, ktor\u00e9 chcete, aby sa zobrazovali v Google<\/strong>.<\/p>\n

    Rie\u0161enie – Ako sme automatizovali optimaliz\u00e1ciu WooCommerce podstr\u00e1nok a zlep\u0161ili SEO, aj preh\u013eadnos\u0165 webu<\/h2>\n

    Potom, ako som mal zadefinovan\u00fd probl\u00e9m, som sa vrhol do googlenia – zis\u0165ovania a h\u013eadania r\u00f4znych potenci\u00e1lnych rie\u0161en\u00ed. Pri\u0161iel som na to, \u017ee \u017eiadne jednoduch\u00e9, vhodn\u00e9 rie\u0161enie neexistuje a tak budem musie\u0165 naprogramova\u0165 vlastn\u00e9. Vytvoril som teda nov\u00fd plugin, ktor\u00fd som nazval Bonsai Woo SEO<\/em>. Cez tento plugin sa na eshope n\u00e1\u0161ho klienta zmenilo nieko\u013eko vec\u00ed.<\/p>\n

    Nadpisy a meta n\u00e1zvy podstr\u00e1nok sa automaticky menia<\/h3>\n

    Plugin, ktor\u00fd som vytvoril, n\u00e1m umo\u017enil nastavi\u0165 \u0161abl\u00f3nu nadpisov pod\u013ea sp\u00f4sobu radenia produktov, pr\u00edpadne aj pod\u013ea str\u00e1nkovania. V\u010faka tomu sa hlavn\u00e9 nadpisy a meta n\u00e1zvy podstr\u00e1nok kateg\u00f3ri\u00ed a hlavnej str\u00e1nky obchodu automaticky menia. V\u00fdsledok m\u00f4\u017eete vidie\u0165 v tabu\u013eke ni\u017e\u0161ie.<\/p>\n

    Tabu\u013eka: Porovnanie nadpisov podstr\u00e1nok pre niektor\u00e9 URL adresy<\/h6>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t
    URL<\/th>Nadpis predt\u00fdm<\/th>Nadpis teraz<\/th>\n<\/tr>\n<\/thead>\n
    \/obchod\/<\/td>Obchod<\/td>Popul\u00e1rne meracie pr\u00edstroje<\/td>\n<\/tr>\n
    \/obchod\/?orderby=rating<\/td>Obchod<\/td>Kvalitn\u00e9 meracie pr\u00edstroje<\/td>\n<\/tr>\n
    \/obchod\/?orderby=price<\/td>Obchod<\/td>Najlacnej\u0161ie meracie pr\u00edstroje<\/td>\n<\/tr>\n
    \/obchod\/?orderby=price-desc<\/td>Obchod<\/td>Pr\u00e9miov\u00e9 meracie pr\u00edstroje<\/td>\n<\/tr>\n
    \/obchod\/?orderby=popularity<\/td>Obchod<\/td>Zmenen\u00e9 na prednastaven\u00e9 zoradenie<\/em><\/td>\n<\/tr>\n
    \/obchod\/?orderby=menu_order<\/td>Obchod<\/td>Zoradenie zru\u0161en\u00e9 a presmerovan\u00e9<\/em><\/td>\n<\/tr>\n
    \/obchod\/?orderby=date<\/td>Obchod<\/td>Zoradenie zru\u0161en\u00e9 a presmerovan\u00e9<\/em><\/td>\n<\/tr>\n
    \/k\/obchodne-vahy\/<\/td>Obchodn\u00e9 v\u00e1hy<\/td>Obchodn\u00e9 v\u00e1hy<\/td>\n<\/tr>\n
    \/k\/obchodne-vahy\/?orderby=rating<\/td>Obchodn\u00e9 v\u00e1hy<\/td>Kvalitn\u00e9 obchodn\u00e9 v\u00e1hy<\/td>\n<\/tr>\n
    \/k\/obchodne-vahy\/?orderby=price<\/td>Obchodn\u00e9 v\u00e1hy<\/td>Najlacnej\u0161ie obchodn\u00e9 v\u00e1hy<\/td>\n<\/tr>\n
    \/k\/obchodne-vahy\/?orderby=price-desc<\/td>Obchodn\u00e9 v\u00e1hy<\/td>Pr\u00e9miov\u00e9 obchodn\u00e9 v\u00e1hy<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n
    Porovnanie: V\u00fdzor hlavnej WooCommerce str\u00e1nky s v\u00fdpisom produktov pred a po SEO optimaliz\u00e1cii<\/h6>\n[\/vc_column_text][nectar_image_comparison image_url=“9709″ image_2_url=“9705″][vc_column_text]\n

    Zru\u0161ili sme niektor\u00e9 sp\u00f4soby radenia produktov<\/h3>\n

    Ako ste si mohli v\u0161imn\u00fa\u0165 v tabu\u013eke, niektor\u00e9 sp\u00f4soby radenia, ktor\u00e9 WooCommerce automaticky zobrazuje na ka\u017edej podstr\u00e1nke s v\u00fdpisom produktov, sme z\u00e1merne zru\u0161ili. V pr\u00edpade projektu Najlacnej\u0161\u00edch meradiel n\u00e1m toti\u017e ned\u00e1valo v\u00fdznam radi\u0165 produkty pod\u013ea d\u00e1tumu pridania, ke\u010f\u017ee z\u00e1kazn\u00edkom nakupuj\u00facim meracie pr\u00edstroje – hlavne profesion\u00e1lne v\u00e1hy a teplomery, a\u017e tak nez\u00e1le\u017e\u00ed na tom, \u010di je dan\u00fd produkt v eshope t\u00fd\u017ede\u0148, mesiac, alebo rok.<\/p>\n

    Zobrazenie produktov pod\u013ea manu\u00e1lneho radenia, naz\u00fdvan\u00e9 aj \u201eVlastn\u00e9 radenie\u201c (?orderby=menu_order), je v pr\u00edpade eshopu so stovkami produktov taktie\u017e nepotrebn\u00e9. Z\u00e1kazn\u00edkov zbyto\u010dne toto radenie m\u00e4tie.<\/p>\n

    Na eshope najlacnejsiemeradla.sk tak teraz zorad\u00edte produkty iba pod\u013ea \u0161tyroch raden\u00ed – pod\u013ea predajnosti, pod\u013ea hodnotenia z\u00e1kazn\u00edkmi a pod\u013ea ceny (od najlacnej\u0161\u00edch, od najdrah\u0161\u00edch). S my\u0161lienkou optimaliz\u00e1cie sp\u00f4sobov radenia pri\u0161iel t\u00edm Vojkovsky.sk, my sme ju \u00faspe\u0161ne zapracovali do WooCommerce.<\/p>\n

    Porovnanie: V\u00fdzor WooCommerce str\u00e1nky s v\u00fdpisom produktov z kateg\u00f3rie pred a po SEO optimaliz\u00e1cii<\/h6>\n[\/vc_column_text][nectar_image_comparison image_url=“9701″ image_2_url=“9697″][vc_column_text]\n

    Nastavili sme spr\u00e1vne \u201ekanonick\u00e9\u201c url adresy<\/h3>\n

    Na z\u00e1ver sme na z\u00e1klade odpor\u00fa\u010dania agent\u00fary Vojkovsky.sk nastavili jedine\u010dn\u00e9 kanonick\u00e9 url adresy pre v\u0161etky sp\u00f4soby radenia produktov. T\u00fdm sme Google jednozna\u010dne povedali, \u017ee ka\u017ed\u00e9 radenie produktov v ka\u017edej kateg\u00f3rii m\u00e1 jedine\u010dn\u00fd obsah, a dan\u00e9 podstr\u00e1nky by preto Google mal indexova\u0165 a zobrazova\u0165 vo v\u00fdsledkoch h\u013eadan\u00ed. Bez tohto nastavenia by sa Google mohol rozhodn\u00fa\u0165, \u017ee bude r\u00f4zne radenie produktov ignorova\u0165 a vo v\u00fdsledkoch h\u013eadan\u00ed cez Google by zobrazil iba jednu radenie produktov – pod\u013ea v\u0161etk\u00e9ho to prednastaven\u00e9.<\/p>\n

    Z\u00e1ver<\/h2>\n

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