{"id":8497,"date":"2020-04-06T03:55:28","date_gmt":"2020-04-06T01:55:28","guid":{"rendered":"https:\/\/brandbonsai.com\/?p=8497"},"modified":"2022-10-26T15:44:40","modified_gmt":"2022-10-26T13:44:40","slug":"redizajn-firemnej-identity-stavebnej-spolocnosti","status":"publish","type":"post","link":"https:\/\/brandbonsai.com\/sk\/redizajn-firemnej-identity-stavebnej-spolocnosti\/","title":{"rendered":"Redizajn loga a grafickej identity stavebnej spolo\u010dnosti IP BUILD"},"content":{"rendered":"

M\u00f4j dobr\u00fd kamar\u00e1t a taktie\u017e dizajn\u00e9r Peter Kincel<\/a> m\u00e1 aktu\u00e1lne pln\u00e9 ruky pr\u00e1ce. To aj napriem tomu, \u017ee kv\u00f4li koronav\u00edrusu mnoh\u00ed klienti zo Slovenska ru\u0161ia z ob\u00e1v o svoju bud\u00facnos\u0165 z\u00e1kazky. Preto, ke\u010f sa Pe\u0165ovi ned\u00e1vno ozval jeho star\u00fd klient s t\u00fdm, \u017ee m\u00e1 z\u00e1ujem o rebranding a nov\u00fa web str\u00e1nku, Pe\u0165o im odporu\u010dil na\u0161u spolo\u010dnos\u0165 Brandbonsai. My sme sa v kr\u00e1tkom \u010dase so stavebnou spolo\u010dnos\u0165ou IP BUILD dohodli na vytvoren\u00ed novej firemnej identity, ako aj web str\u00e1nky. Tento \u010dl\u00e1nok je zhrnut\u00edm n\u00e1\u0161ho procesu tvorby (redizajnu) ich loga a vizu\u00e1lnej identity.<\/em><\/p>\n

Klientovo zadanie a na\u0161e odpor\u00fa\u010danie<\/h2>\n

Firma sa na Pe\u0165a (a na n\u00e1s) obr\u00e1tila predov\u0161etk\u00fdm so \u017eiados\u0165ou o redizajn ich web str\u00e1nky<\/a>. Chceli aktualizova\u0165 jej v\u00fdzor, ako aj samotn\u00fd obsah.\u00a0Pri vytv\u00e1ran\u00ed cenovej ponuky sme im v\u0161ak pri pr\u00edle\u017eitosti tvorby novej web str\u00e1nky odporu\u010dili aj vytvorenie novej grafickej identity. Dizajn web str\u00e1nky by mal v\u017edy vych\u00e1dza\u0165 z grafickej identity spolo\u010dnosti, ktor\u00e1 sa sklad\u00e1 z loga, firemn\u00fdch farieb, firemn\u00e9ho p\u00edsma a \u010fal\u0161\u00edch elementov.<\/strong><\/p>\n

Klient s na\u0161ich n\u00e1vrhom s\u00fahlasil a tak sme sa pustili do redizajnu.<\/p>\n

P\u00f4vodn\u00e9 logo a grafick\u00e1 identita<\/h2>\n

Pe\u0165o pre firmu IP BUILD vytvoril e\u0161te v roku 2017 jednoduch\u00fa prezenta\u010dn\u00fa web str\u00e1nku. Pod\u013ea na\u0161ich inform\u00e1cii mu bolo dodan\u00e9 logo, ale okrem ur\u010denia firemn\u00fdch farieb – oran\u017eovej a \u010diernej, firma nemala vytvoren\u00fd \u017eiadny dizajn manu\u00e1l, ktor\u00fd by ur\u010doval sp\u00f4sob pou\u017eitia ich loga \u010di in\u00fdch elementov grafickej identity.<\/p>\n

Okrem toho, logo nemalo ani len vektorov\u00fa podobu. To bolo pred p\u00e1r rokmi dosta\u010duj\u00face pre pou\u017eitie na web str\u00e1nke, ale pri pou\u017eit\u00ed v tla\u010di to u\u017e dosta\u010duj\u00face nie je. Taktie\u017e, technol\u00f3gie pokro\u010dili a dnes je mo\u017en\u00e9 pou\u017ei\u0165 vektorov\u00e9 logo u\u017e aj na webe – ako na\u0161a spolo\u010dnos\u0165 praktizuje u\u017e viac ako rok.<\/p>\n

\"Logo<\/a>

Logo IP BUILD z roku 2017<\/p><\/div>\n

Ako sme dizajnovali nov\u00e9 logo a vizu\u00e1lnu identitu<\/h2>\n

V\u00fdber firemn\u00e9ho p\u00edsma<\/h3>\n

Pri dizajne nov\u00e9ho loga v z\u00e1sade existuj\u00fa dva sp\u00f4soby. Bu\u010f za\u010dnete s p\u00edsmom, alebo za\u010dnete so symbolom. V\u00fdber nie je d\u00f4le\u017eit\u00fd a \u010dasto z\u00e1le\u017e\u00ed od projektu, alebo jednoducho od aktu\u00e1lneho kreat\u00edvneho n\u00e1padu dizajn\u00e9ra. Ja som za\u010dal v tomto pr\u00edpade s p\u00edsmom.<\/p>\n

Mojim cie\u013eom bolo n\u00e1js\u0165 p\u00edsmo, ktor\u00e9 sa hod\u00ed pre stavebn\u00fa spolo\u010dnos\u0165 – teda sk\u00f4r bezp\u00e4tkov\u00e9 p\u00edsmo s ostr\u00fdmi hranami a rovn\u00fdmi l\u00edniami.<\/p>\n

\"V\u00fdber<\/a>

V\u00fdber p\u00edsma<\/p><\/div>\n

Ke\u010f som nap\u00edsal \u201eIP BUILD\u201c ve\u013ek\u00fdmi p\u00edsmenami, v\u0161imol som si, \u017ee prav\u00e1 \u010das\u0165 p\u00edsmena \u201eU\u201c a p\u00edsmen\u00e1 \u201eI\u201c a \u201eL\u201c s\u00fa hne\u010f ved\u013ea seba a vytv\u00e1raj\u00fa dojem troch zvysl\u00fdch st\u013apov (UIL). Tie tri vertik\u00e1lne p\u00e1sy som teda na sk\u00fa\u0161ku natiahol na v\u00fd\u0161ku, \u010do symbolizovalo v\u00fd\u0161kov\u00fa budovu. Taktie\u017e som zmenil farbu dan\u00fdch troch p\u00edsmen, \u010do symbol budovy e\u0161te viac zv\u00fdraznilo.<\/p>\n

\"\"<\/a>

\u00daprava p\u00edsmen U, I a L<\/p><\/div>\n

Ako alternat\u00edvu som vysk\u00fa\u0161al natiahnu\u0165 dan\u00e9 p\u00edsmen\u00e1 pre n\u00e1pisy s ve\u013ek\u00fdmi, ale aj mal\u00fdmi p\u00edsmenami. Ako \u010fal\u0161iu alternat\u00edvu som tie tri st\u013apce usporiadal vzostupne, tak\u017ee p\u00f4sobili nie len ako budova, ale aj ako rast\u00faci st\u013apov\u00fd graf symbolizuj\u00faci progres a \u00faspech.<\/p>\n

\"\"<\/a>

R\u00f4zne alternat\u00edvy \u00faprav p\u00edsmen UIL<\/p><\/div>\n

Z p\u00edsma do symbolu<\/h3>\n

Ke\u010f som na\u0161iel variantu, ktor\u00e1 sa mi p\u00e1\u010dila, uvedomil som si, \u017ee dan\u00e9 tri p\u00edsmen\u00e1 by mohli tvori\u0165 aj z\u00e1klad samotn\u00e9ho symbolu. Skop\u00edroval som ich a vlo\u017eil do \u0161tvorca. Ten symbol sa mi p\u00e1\u010dil, av\u0161ak tie p\u00edsmen\u00e1 sa pre natiahnutie \u010dast\u00ed p\u00edsmen ne\u010d\u00edtali ako \u201eUIL\u201c, ale ako \u201eJIL\u201c, \u010do by bolo pre z\u00e1kazn\u00edkov spolo\u010dnosti m\u00e4t\u00face. Sk\u00fa\u0161al som r\u00f4zne varianty form\u00e1tovania dan\u00fdch p\u00edsmen, no nepodarilo sa mi vytvori\u0165 symbol, ktor\u00fd by vyzeral dobre, ale ne\u010d\u00edtal by sa ako \u201eJIL\u201c.<\/p>\n

\"\"<\/a>

R\u00f4zne alternat\u00edvy symbolu, ktor\u00e9 sa v\u0161ak \u010d\u00edtali ako \u201ejil\u201c<\/p><\/div>\n

Ke\u010f zmena p\u00edsma zmen\u00ed cel\u00fd logotyp<\/h3>\n

Pri sk\u00fa\u0161an\u00ed r\u00f4znych variantov som zmenil p\u00edsmo. To malo rovnej\u0161ie l\u00ednie a viac sa hodilo pre projekt stavebnej firmy. Bol tam v\u0161ak probl\u00e9m. P\u00edsmeno \u201ei\u201c v predch\u00e1dzajom p\u00edsme bolo iba vertik\u00e1lnou \u010diarou s bodkou navrchu, zatia\u013e \u010do toto nov\u00e9 p\u00edsmo malo navrchu h\u00e1\u010dik, ktor\u00fd kazil dojem v\u00fd\u0161kovej budovy, o ktor\u00fd som sa sna\u017eil.<\/p>\n

H\u00e1\u010dik na p\u00edsmene \u201ei\u201c som na sk\u00fa\u0161ku odstr\u00e1nil. Pri odstra\u0148ovan\u00ed som v\u0161ak vrchn\u00fa \u010das\u0165 p\u00edsmena nechtiac skosil a tak n\u00e1hodou objavil prvok, ktor\u00fd vytvoril z\u00e1kladn\u00fa \u010drtu firemn\u00e9ho p\u00edsma a cel\u00e9ho logotypu<\/strong>. Skosen\u00e9 p\u00edsmeno \u201ei\u201c sa mi p\u00e1\u010dilo a tak som skosil aj ostatn\u00e9 hranat\u00e9 p\u00edsmen\u00e1 – teda p\u00edsmen\u00e1 \u201el\u201c, \u201ed\u201c, \u201eb\u201c a \u201ep\u201c.<\/p>\n

Po odstr\u00e1nen\u00ed \u013eavej \u010dasti p\u00edsmena \u201ei\u201c som e\u0161te musel mierne upravi\u0165 lettering<\/em> – teda medzery medzi jednotliv\u00fdmi p\u00edsmenami, ke\u010f\u017ee z\u00fa\u017eenie p\u00edsmena \u201ei\u201c vytvorilo medzi p\u00edsmenami \u201eu\u201c a \u201ei\u201c nepropor\u010dne ve\u013ek\u00fa medzeru.<\/p>\n

\"\"<\/a>

Skosenie p\u00edsmen a \u00faprava medzier medzi p\u00edsmenami<\/p><\/div>\n

Nov\u00fd symbol logotypu<\/h3>\n

Skosen\u00e9 p\u00edsmen\u00e1 \u201ei\u201c a \u201el\u201c vytv\u00e1raj\u00fa dojem ve\u013emi jednoduch\u00e9ho dom\u010deku. Preto som ich pou\u017eil namiesto p\u00edsmen \u201euil\u201c aj na vytvorenie samotn\u00e9ho symbolu. \u010cierne p\u00edsmen\u00e1 \u201ei\u201c a \u201el\u201c v oran\u017eovom \u0161tvorci pripom\u00ednaj\u00fa nie len dom\u010dek, ale z v\u00e4\u010d\u0161ej vzdialenosti taktie\u017e aj k\u013e\u00fa\u010dov\u00fa dierku na dver\u00e1ch – \u010fal\u0161\u00ed symbol stavebnej firmy, ktor\u00e1 odovzd\u00e1va domy a in\u00e9 stavby svojim klientom.<\/p>\n

\"\"<\/a>

Anim\u00e1cia postupu tvorby logotypu IP BUILD<\/p><\/div>\n

Firemn\u00e9 farby<\/h3>\n

Jedinou po\u017eiadavkou klienta pri redizajne grafickej identity ich firmy bolo, aby sme ako firemn\u00e9 farby ponechali oran\u017eov\u00fa a \u010diernu. V ostatnom sme mali vo\u013en\u00fa ruku.<\/p>\n

P\u00f4vodn\u00e1 oran\u017eov\u00e1, ktor\u00fa pou\u017e\u00edva star\u00e9 logo, aj web, je pekn\u00e1. Pri experimentovan\u00ed sme v\u0161ak na\u0161li mierne odli\u0161n\u00fd odtie\u0148 oran\u017eovej, ktor\u00fa sme nazvali \u010derven\u00fd pomaran\u010d<\/em>. Kombin\u00e1cia tejto tmav\u0161ej oran\u017eovej s \u010diernou a bielou p\u00f4sob\u00ed elegantne a p\u00fatavo.<\/p>\n

\"\"<\/a>

Porovnanie p\u00f4vodnej a novej oran\u017eovej farby<\/p><\/div>\n

Firemn\u00fd slogan<\/h3>\n

Firemn\u00fd slogan sme ponechali ten p\u00f4vodn\u00fd. Hl\u00e1\u0161ka \u201eSiln\u00fd partner pre va\u0161e stavby\u201c je v\u00fdsti\u017en\u00e1 a dobre zapam\u00e4tate\u013en\u00e1.<\/p>\n

Firemn\u00e9 prvky a grafick\u00e9 elementy<\/h3>\n

Po vytvoren\u00ed logotypu nastal \u010das na na\u0161u ob\u013e\u00faben\u00fa \u010dinnos\u0165 – vytvorenie celkov\u00e9ho \u0161t\u00fdlu vizu\u00e1lnej identity. S pou\u017eit\u00edm vo\u013ene dostupn\u00fdch fotografi\u00ed sme vytvorili ve\u013ek\u00e9 mo\u017enostvo grafick\u00fdch n\u00e1vrhov – na tmav\u00fdch, bled\u00fdch, \u010diernobielych, \u010di farebne laden\u00fdch fotografi\u00e1ch. Sk\u00fa\u0161ali sme tak pou\u017eitie loga, jeho farebn\u00fdch alternat\u00edv a reklamn\u00fdch textov na r\u00f4znych podkladoch, aby sme vytvorili \u0161t\u00fdl, ktor\u00fd p\u00f4sob\u00ed dobre a ktor\u00fd je vizu\u00e1lne jednotn\u00fd.<\/p>\n

Varianty logotypu a ich pou\u017eitie<\/h3>\n

Jednou z najd\u00f4le\u017eitej\u0161\u00edch \u010dast\u00ed ka\u017edej vizu\u00e1lnej identity by malo by\u0165 ur\u010denie toho, ak\u00e9 varianty logotypu sa m\u00f4\u017eu pou\u017e\u00edva\u0165 a v ktor\u00fdch pr\u00edpadoch sa pou\u017eije ktor\u00fd z nich.<\/strong> Iba vytvoren\u00edm t\u00fdchto pravidiel sa toti\u017e spolo\u010dnos\u0165 vie uisti\u0165, \u017ee pou\u017e\u00edvanie ich identity bude jednotn\u00e9. Skvel\u00fdm sp\u00f4sobom, ako definova\u0165, ktor\u00e9 pou\u017eitie je vhodn\u00e9 a ktor\u00e9 nie je, je navrhn\u00fa\u0165 mno\u017estvo r\u00f4znych reklamn\u00fdch materi\u00e1lov a propaga\u010dn\u00fdch produktov, sko som pop\u00edsali v bode vy\u0161\u0161ie.<\/p>\n

\"\"<\/a>

Vertik\u00e1lna a horizont\u00e1lna verzia loga a ich pou\u017eitie na svetlom podklade, tmavom podklade a v \u010diernobielej vari\u00e1cii<\/p><\/div>\n

Prezent\u00e1cia novej firemnej identity klientovi<\/h2>\n

Po vytvoren\u00ed logotypu a vizu\u00e1lneho \u0161t\u00fdlu firemnej identity nastal \u010das na\u0161u pr\u00e1cu prezentova\u0165 klientovi. Na to sa vyu\u017e\u00edvaj\u00fa takzvan\u00e9 mockupy, ktor\u00e9 klientovi pom\u00e1haj\u00fa s lep\u0161\u00edm uchopen\u00edm predstavy, ako by dan\u00e9 logo a grafick\u00e1 identita vyzerali v re\u00e1lnom svete – napr\u00edklad po vytla\u010den\u00ed na vizitk\u00e1ch, let\u00e1koch, alebo reklamn\u00fdch predmetoch. Tak\u00fato s\u00e9riu sme vytvorili aj pre projekt IP BUILD a tak ofici\u00e1lne prezentovali na\u0161u pr\u00e1cu.<\/p>\n

\"Firemn\u00e1<\/a>

N\u00e1vrh vizu\u00e1lu propaga\u010dn\u00fdch materi\u00e1lov<\/p><\/div>\n

\"\"<\/a>

N\u00e1vrh potla\u010de firemn\u00e9ho auta<\/p><\/div>\n

\"\"<\/a>

N\u00e1vrh dizajnu firemn\u00e9ho kalend\u00e1ra<\/p><\/div>\n

\"\"<\/a>

N\u00e1vrh dizajnu vizitiek<\/p><\/div>\n

\"\"<\/a>

Uk\u00e1\u017eka vizu\u00e1lneho \u0161t\u00fdlu firemnej identity<\/p><\/div>\n

\"\"<\/a>

Grafick\u00fd n\u00e1vrh ve\u013ekoplo\u0161nej reklamy<\/p><\/div>\n

\"\"<\/a>

Uk\u00e1\u017eka v\u00fdzoru firemn\u00e9ho \u0161t\u00edtku<\/p><\/div>\n

Porovnanie star\u00e9ho a nov\u00e9ho logotypu<\/h3>\n

Na z\u00e1ver, tu je porovnanie p\u00f4vodn\u00e9ho logotypu z roku 2017 a n\u00e1\u0161ho nov\u00e9ho logotypu z apr\u00edla 2020.<\/p>\n

\"\"<\/a>

Porovnanie star\u00e9ho a nov\u00e9ho logotypu<\/p><\/div>\n

\"\u010eakujeme<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00f4j dobr\u00fd kamar\u00e1t a taktie\u017e dizajn\u00e9r Peter Kincel m\u00e1 aktu\u00e1lne pln\u00e9 ruky pr\u00e1ce. To aj napriem tomu, \u017ee kv\u00f4li koronav\u00edrusu mnoh\u00ed klienti zo Slovenska ru\u0161ia z ob\u00e1v o svoju bud\u00facnos\u0165 z\u00e1kazky. Preto, ke\u010f sa Pe\u0165ovi ned\u00e1vno ozval jeho star\u00fd klient s t\u00fdm, \u017ee m\u00e1 z\u00e1ujem o rebranding a nov\u00fa web str\u00e1nku, Pe\u0165o im odporu\u010dil na\u0161u spolo\u010dnos\u0165 Brandbonsai. My sme sa v kr\u00e1tkom \u010dase so stavebnou spolo\u010dnos\u0165ou IP BUILD dohodli na vytvoren\u00ed novej firemnej identity, ako aj web str\u00e1nky. Tento \u010dl\u00e1nok je zhrnut\u00edm n\u00e1\u0161ho procesu tvorby (redizajnu) ich loga a vizu\u00e1lnej identity.<\/p>\n","protected":false},"author":1,"featured_media":8486,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65,116],"tags":[60,59,58,61],"class_list":["post-8497","post","type-post","status-publish","format-standard","has-post-thumbnail","category-dizajn-a-branding","category-pripadove-studie","tag-branding","tag-logo-dizajn","tag-redizajn","tag-stavebna-spolocnost"],"yoast_head":"\nRedizajn grafickej identity stavebnej spolo\u010dnosti IP BUILD od Brandbonsai<\/title>\n<meta name=\"description\" content=\"Tento \u010dl\u00e1nok je zhrnut\u00edm n\u00e1\u0161ho procesu tvorby (redizajnu) loga a vizu\u00e1lnej identity stavebnej spolo\u010dnosti IP BUILD.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/brandbonsai.com\/sk\/redizajn-firemnej-identity-stavebnej-spolocnosti\/\" \/>\n<meta property=\"og:locale\" content=\"sk_SK\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pr\u00edpadov\u00e1 \u0161t\u00fadia: Redizajn loga a grafickej identity stavebnej spolo\u010dnosti IP BUILD\" \/>\n<meta property=\"og:description\" content=\"M\u00f4j dobr\u00fd kamar\u00e1t a taktie\u017e dizajn\u00e9r Peter Kincel m\u00e1 aktu\u00e1lne pln\u00e9 ruky pr\u00e1ce. 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Tento \u010dl\u00e1nok je zhrnut\u00edm n\u00e1\u0161ho procesu tvorby (redizajnu) ich loga a vizu\u00e1lnej identity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/brandbonsai.com\/sk\/redizajn-firemnej-identity-stavebnej-spolocnosti\/\" \/>\n<meta property=\"og:site_name\" content=\"Brandbonsai\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/brandbonsai\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-06T01:55:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-26T13:44:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/brandbonsai.com\/wp-content\/uploads\/2020\/03\/ipbuild-branding-v1-stationery.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1120\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lubo Jur\u00edk\" \/>\n<meta name=\"twitter:card\" 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