{"id":13661,"date":"2023-06-07T09:27:49","date_gmt":"2023-06-07T07:27:49","guid":{"rendered":"https:\/\/brandbonsai.com\/?p=13661"},"modified":"2023-06-07T09:31:38","modified_gmt":"2023-06-07T07:31:38","slug":"ako-zbierat-data-v-google-analytics-4","status":"publish","type":"post","link":"https:\/\/brandbonsai.com\/sk\/ako-zbierat-data-v-google-analytics-4\/","title":{"rendered":"Universal Analytics kon\u010d\u00ed: Ako zbiera\u0165 d\u00e1ta v novom Google Analytics 4?"},"content":{"rendered":"

Google Analytics patr\u00ed u\u017e dlhodobo medzi najpopul\u00e1rnej\u0161ie programy na komplexn\u00fa anal\u00fdzu n\u00e1v\u0161tevnosti webu, konverzi\u00ed a\u00a0\u010fal\u0161\u00edch parametrov. Doba sa v\u0161ak men\u00ed a\u00a0Universal Analytics, ktor\u00fd pravdepodobne pou\u017e\u00edvate aj vy, odch\u00e1dza tento rok do d\u00f4chodku<\/strong>. Nahr\u00e1dza ho nov\u00fd Google Analytics 4, ktor\u00fd prin\u00e1\u0161a mno\u017estvo vylep\u0161en\u00ed.<\/p>\n

Universal Analytics prest\u00e1va zbiera\u0165 d\u00e1ta od 1. j\u00fala 2023<\/strong>, do tohto d\u00e1tumu by ste si preto mali vytvori\u0165 vlastn\u00edctvo v\u00a0Google Analytics 4. Ako postupova\u0165, \u010do sa stane s\u00a0va\u0161imi star\u00fdmi d\u00e1tami a\u00a0ak\u00e9 hlavn\u00e9 zmeny prin\u00e1\u0161a GA4?<\/p>\n

Va\u0161e star\u00e9 d\u00e1ta sa nevyma\u017e\u00fa<\/h2>\n

Hne\u010f na \u00favod m\u00e1me pre v\u00e1s dobr\u00e9 spr\u00e1vy \u2013 Universal Analytics s\u00edce od 1. j\u00fala 2023 prest\u00e1va zbiera\u0165 nov\u00e9 d\u00e1ta, ale \u00faplne nekon\u010d\u00ed. St\u00e1le sa budete m\u00f4c\u0165 prihl\u00e1si\u0165 do svojho \u00fa\u010dtu a\u00a0budete ma\u0165 pr\u00edstup k\u00a0v\u0161etk\u00fdm d\u00e1tam, ktor\u00e9 ste v\u00a0minulosti zozbierali<\/strong>. Akur\u00e1t, neuvid\u00edte u\u017e nov\u00e9 \u00fadaje. Tie sa bud\u00fa zaznamen\u00e1va\u0165 v\u00fdhradne do Google Analytics 4.<\/p>\n

Vytvorenie vlastn\u00edctva Google Analytics 4<\/h2>\n

Ak si chcete vytvori\u0165 vlastn\u00edctvo Google Analytics 4, prihl\u00e1ste sa do svojho Universal Analytics \u00fa\u010dtu. V\u00a0\u013eavom menu kliknite na mo\u017enos\u0165 \u201eSpr\u00e1vca\u201c (ikona ozuben\u00e9ho kolesa) a\u00a0vyberte mo\u017enos\u0165 Asistent nastavenia vlastn\u00edctva GA4<\/strong>. N\u00e1sledne postupujte pod\u013ea pokynov, ktor\u00e9 sa v\u00e1m zobrazia.<\/p>\n

\"google<\/em>Praktick\u00fd tip<\/strong>: Ke\u010f budete postupova\u0165 pod\u013ea pokynov asistenta nastavenia, do v\u00e1\u0161ho nov\u00e9ho GA4 \u00fa\u010dtu sa prenes\u00fa len z\u00e1kladn\u00e9 nastavenia. Aby v\u00e1\u0161 Google Analytics 4 zbieral a\u00a0vyhodnocoval v\u0161etky d\u00e1ta spr\u00e1vne, je potrebn\u00e9 vykona\u0165 podrobnej\u0161iu konfigur\u00e1ciu. V\u00a0tomto smere v\u00e1m radi pom\u00f4\u017eeme, sta\u010d\u00ed n\u00e1s kontaktova\u0165<\/a>.<\/em><\/p>\n

Google v\u00e1m vytvor\u00ed GA4 \u00fa\u010det automaticky<\/h3>\n

V\u00a0pr\u00edpade, \u017ee si GA4 \u00fa\u010det sami nevytvor\u00edte do 1. j\u00fala, Google ho nakonfiguruje za v\u00e1s pod\u013ea va\u0161ich nastaven\u00ed v\u00a0Universal Analytics<\/strong>. Pokia\u013e si ne\u017eel\u00e1te, aby bola skop\u00edrovan\u00e1 p\u00f4vodn\u00e1 konfigur\u00e1cia, v\u00a0Universal Analytics si otvorte nastavenia, kliknite na \u201eAsistent nastavenia vlastn\u00edctva GA4\u201c a\u00a0vypnite automatick\u00e9 nastavenie z\u00e1kladn\u00e9ho vlastn\u00edctva v\u00a0slu\u017ebe Google Analytics 4.<\/p>\n

Ak u\u017e m\u00e1te vytvoren\u00fd GA4 \u00fa\u010det, otvorte si menu \u201eSpr\u00e1vca\u201c<\/strong> (ikonka ozuben\u00e9ho kolesa v\u00a0\u013eavom dolnom rohu obrazovky), kliknite na \u201eAsistent nastavenia\u201c a\u00a0nakonfigurujte si jednotliv\u00e9 z\u00e1kladn\u00e9 nastavenia pod\u013ea va\u0161ich po\u017eiadaviek.<\/p>\n

Universal Analytics verzus Google Analytics 4<\/h2>\n

GA4 prin\u00e1\u0161a ve\u013emi ve\u013ea noviniek a\u00a0rozdielov vo\u010di UA, spomenieme preto len tie najv\u00fdznamnej\u0161ie<\/strong>. Hlavnou v\u00fdhodou Google Analytics 4 je skuto\u010dnos\u0165, \u017ee na rozdiel od Universal Analytics m\u00f4\u017eete v\u00a0jednom prostred\u00ed zbiera\u0165 d\u00e1ta z\u00a0webov\u00fdch str\u00e1nok aj aplik\u00e1ci\u00ed. To v\u00e1m u\u0161etr\u00ed ve\u013ea \u010dasu a\u00a0u\u013eah\u010d\u00ed vyhodnocovanie spr\u00e1vania pou\u017e\u00edvate\u013eov.<\/p>\n

Hne\u010f na prv\u00fd poh\u013ead uvid\u00edte tie\u017e to, \u017ee prostredie Google Analytics 4 je o\u00a0nie\u010do modernej\u0161ie a\u00a0preh\u013eadnej\u0161ie. Ak sa v\u00a0\u0148om ale zoza\u010diatku trochu str\u00e1cate, pom\u00f4\u017ee v\u00e1m referen\u010dn\u00e1 tabu\u013eka od Googlu<\/a>, v\u00a0ktorej n\u00e1jdete porovnanie jednotliv\u00fdch funkcional\u00edt Universal Analytics a\u00a0GA4<\/strong>.<\/p>\n

Nov\u00fd d\u00e1tov\u00fd model<\/h3>\n

Star\u00fd Universal Analytics bol zalo\u017een\u00fd na rel\u00e1ci\u00e1ch a\u00a0zobrazeniach str\u00e1nok. Tieto metriky v\u0161ak nedok\u00e1zali poskytova\u0165 a\u017e tak komplexn\u00fd preh\u013ead o\u00a0pou\u017e\u00edvate\u013eoch a\u00a0neboli dostato\u010dne presn\u00e9. V\u00a0GA4 sa u\u017e preto pou\u017e\u00edva nov\u00fd \u201eevent-based\u201c model<\/strong>, ktor\u00e9ho z\u00e1kladom s\u00fa udalosti a\u00a0parametre. Ka\u017ed\u00e1 interakcia pou\u017e\u00edvate\u013ea s\u00a0va\u0161ou str\u00e1nkou je evidovan\u00e1 ako udalos\u0165. Jednotliv\u00e9 udalosti obsahuj\u00fa ve\u013ea praktick\u00fdch d\u00e1t, na z\u00e1klade ktor\u00fdch viete presnej\u0161ie analyzova\u0165 spr\u00e1vanie n\u00e1v\u0161tevn\u00edkov<\/strong> webu alebo pou\u017e\u00edvate\u013eov aplik\u00e1cie.<\/p>\n

Praktick\u00fd tip<\/strong>: Niektor\u00e9 udalosti s\u00fa zbieran\u00e9 automaticky, mnoh\u00e9 si v\u0161ak mus\u00edte do GA4 \u00fa\u010dtu sami prida\u0165. Konfigur\u00e1ciu udalost\u00ed rozhodne nepodce\u0148ujte, ke\u010f\u017ee pr\u00e1ve od nej z\u00e1vis\u00ed, ako presne budete vedie\u0165 vyhodnocova\u0165 d\u00e1ta z\u00a0v\u00e1\u0161ho webu alebo aplik\u00e1cie. <\/em><\/p>\n

Lep\u0161ie sledovanie aktivity konkr\u00e9tnych pou\u017e\u00edvate\u013eov<\/h3>\n

Ak ste v\u00a0Universal Analytics chceli sledova\u0165 aktivitu jedn\u00e9ho pou\u017e\u00edvate\u013ea naprie\u010d viacer\u00fdmi zariadeniami, museli ste si pr\u00e1cne nakonfigurova\u0165 User-ID<\/strong>, pri\u010dom tento identifik\u00e1tor bol dostupn\u00fd len pre str\u00e1nky s\u00a0prihlasovacou sekciou.<\/p>\n

GA4 m\u00e1 zabudovan\u00fa funkciu Google Sign\u00e1ly<\/strong>, ktor\u00e1 zoskupuje udalosti jedn\u00e9ho pou\u017e\u00edvate\u013ea prihl\u00e1sen\u00e9ho do svojho Google \u00fa\u010dtu. Viete tak ove\u013ea jednoduch\u0161ie analyzova\u0165 jeho aktivitu v\u00a0jednotliv\u00fdch zariadeniach.<\/p>\n

Modelovanie ch\u00fdbaj\u00facich d\u00e1t<\/h3>\n

S\u00a0rast\u00facimi po\u017eiadavkami na\u00a0ochranu s\u00fakromia v\u00a0online svete kles\u00e1 mno\u017estvo zbieran\u00fdch d\u00e1t a\u00a0ich presnos\u0165. Google sa s\u00a0t\u00fdmto probl\u00e9mom rozhodol bojova\u0165 pomocou umelej inteligencie. V\u00a0Google Analytics 4 m\u00f4\u017eete vyhodnocova\u0165 tzv. blended data. Ide o\u00a0d\u00e1ta vygenerovan\u00e9 umelou inteligenciou<\/strong>, pri\u010dom tie pomerne presne nahr\u00e1dzaj\u00fa ch\u00fdbaj\u00face \u00fadaje od pou\u017e\u00edvate\u013eov, ktor\u00ed zamietli ukladanie cookies.<\/p>\n

Zauj\u00edmavos\u0165<\/strong>: V GA4 u\u017e nen\u00e1jdete niektor\u00e9 metriky, ktor\u00e9 sa pou\u017e\u00edvali v Universal Analytics. Napr\u00edklad bounce rate, konverzn\u00fd pomer \u010di po\u010det str\u00e1nok na rel\u00e1ciu, ke\u010f\u017ee Google ich u\u017e v dne\u0161nej dobe nepova\u017euje za relevantn\u00e9. Pribudli v\u0161ak niektor\u00e9 nov\u00e9 metriky, napr\u00edklad, \u010das interakcie \u010di rel\u00e1cie s interakciou. <\/em><\/p>\n

Ako pou\u017e\u00edva\u0165 GA4? Nieko\u013eko praktick\u00fdch tipov<\/h2>\n

Ke\u010f sa prihl\u00e1site do svojho GA4 \u00fa\u010dtu, na domovskej str\u00e1nke uvid\u00edte preh\u013ead z\u00e1kladn\u00fdch \u0161tatist\u00edk<\/strong>. Pokro\u010dilej\u0161ie demografick\u00e9 \u00fadaje a\u00a0preh\u013eady n\u00e1jdete v\u00a0sekcii Reporty, ktor\u00fa si otvor\u00edte v\u00a0\u013eavom menu.<\/p>\n

\"GA4Na str\u00e1nke Prieskumy si m\u00f4\u017eete vytv\u00e1ra\u0165 vlastn\u00e9 prieskumy, v\u00a0sekcii Reklama zas viete sledova\u0165 konverzie a\u00a0\u010fal\u0161ie d\u00e1ta z\u00a0va\u0161ich rekl\u00e1m.<\/p>\n

Z\u00e1kladn\u00e9 nastavenie GA4<\/h3>\n

Nastavenia GA4 otvor\u00edte kliknut\u00edm na ikonu ozuben\u00e9ho kolesa v\u00a0\u013eavom dolnom rohu obrazovky. V\u00a0prvom rade si nakonfigurujte streamy \u00fadajov<\/strong>. M\u00f4\u017eete si prida\u0165 viacero zdrojov d\u00e1t, a\u00a0to nielen webov\u00e9 str\u00e1nky, ale aj aplik\u00e1cie pre iOS \u010di Android.<\/p>\n

V\u00a0sekcii udalosti n\u00e1jdete preh\u013ead preddefinovan\u00fdch udalost\u00ed<\/strong>, pri\u010dom ka\u017ed\u00fa z\u00a0nich m\u00f4\u017eete upravova\u0165 a ozna\u010di\u0165 aj ako konverziu. Nov\u00fa udalos\u0165 viete prida\u0165 priamo v\u00a0GA4, ve\u013eakr\u00e1t je v\u0161ak praktickej\u0161ie vytvori\u0165 ju v\u00a0Google Tag Managerovi.<\/p>\n

\"GA4V\u00a0sekcii konverzie si m\u00f4\u017eete prid\u00e1va\u0165 nov\u00e9 konverzn\u00e9 udalosti<\/strong>. V\u00a0r\u00e1mci \u00favodn\u00e9ho nastavenia GA4 odpor\u00fa\u010dame aj vytvorenie vlastn\u00fdch publ\u00edk.<\/p>\n

Porovnanie d\u00e1t z\u00a0Universal Analytics a\u00a0GA4<\/h2>\n

Myslite na to, \u017ee niektor\u00e9 metriky nefunguj\u00fa rovnako<\/strong> v\u00a0Universal Analytics aj\u00a0GA4. Teda, nie v\u0161etky d\u00e1ta zozbieran\u00e9 v\u00a0UA m\u00f4\u017eete priamo porovn\u00e1va\u0165 s\u00a0nov\u00fdmi d\u00e1tami v\u00a0GA4.<\/p>\n

Napr\u00edklad, k\u00fdm v Universal Analytics bola prim\u00e1rna metrika \u201eCelkov\u00fd po\u010det n\u00e1v\u0161tevn\u00edkov\u201c, v\u00a0GA4 je prim\u00e1rnou metrikou \u201ePo\u010det akt\u00edvnych n\u00e1v\u0161tevn\u00edkov\u201c. Ke\u010f\u017ee tieto metriky s\u00fa kalkulovan\u00e9 odli\u0161n\u00fdm sp\u00f4sobom, m\u00f4\u017ee sa v\u00e1m sta\u0165, \u017ee ke\u010f budete do 1. j\u00fala pou\u017e\u00edva\u0165 GA4 a\u00a0UA s\u00fabe\u017ene, budete vidie\u0165 mal\u00e9 rozdiely v\u00a0zobrazenom po\u010dte pou\u017e\u00edvate\u013eov<\/strong>.<\/p>\n

Po\u010det nov\u00fdch pou\u017e\u00edvate\u013eov je v\u00a0GA4 vyhodnocovan\u00fd 2 metrikami, first_open a\u00a0first_visit<\/strong>.<\/p>\n

Rozdiely v\u00a0konverzi\u00e1ch a\u00a0rel\u00e1ci\u00e1ch<\/h3>\n

GA4 vyhodnocuje rel\u00e1cie trochu inak ako UA. Napr\u00edklad, ke\u010f je pou\u017e\u00edvate\u013e na webe presne o\u00a0polnoci, v\u00a0Universal Analytics automaticky za\u010dne nov\u00e1 rel\u00e1cia<\/strong>. V\u00a0GA4 v\u00a0takomto pr\u00edpade st\u00e1le pokra\u010duje p\u00f4vodn\u00e1 rel\u00e1cia.<\/p>\n

Zmeny nastali aj v\u00a0sp\u00f4sobe zapo\u010d\u00edtavania konverzi\u00ed<\/strong>. Ke\u010f pou\u017e\u00edvate\u013e v\u00a0r\u00e1mci jednej rel\u00e1cie vykon\u00e1 viac konverzi\u00ed, v\u00a0UA bude zapo\u010d\u00edtan\u00e1 len jedna. GA4 v\u0161ak zvy\u010dajne zapo\u010d\u00edta ka\u017ed\u00fa konverzn\u00fa udalos\u0165 z\u00a0jednej rel\u00e1cie.<\/p>\n

Podobn\u00fdch zmien v\u00a0metrik\u00e1ch nastalo viacero, ich podrobn\u00fd preh\u013ead n\u00e1jdete TU<\/a>.<\/p>\n

Z\u00e1ver<\/h2>\n

Google Analytics 4 prin\u00e1\u0161a ve\u013ea nov\u00fdch zauj\u00edmav\u00fdch funkci\u00ed a\u00a0mo\u017enost\u00ed, no aby zobrazoval spo\u013eahliv\u00e9 a relevantn\u00e9 \u00fadaje, mus\u00ed by\u0165 spr\u00e1vne nakonfigurovan\u00fd do najmen\u0161\u00edch detailov<\/strong>. My v\u00e1m s\u00a0t\u00fdm radi pom\u00f4\u017eeme. S\u00a0prechodom na GA4 sme pomohli u\u017e mnoh\u00fdm na\u0161im klientom, niektor\u00fdch e\u0161te zmena \u010dak\u00e1. Nev\u00e1hajte n\u00e1s kontaktova\u0165<\/a> a\u00a0nechajte si va\u0161e GA4 vlastn\u00edctvo nastavi\u0165 profesion\u00e1lne, na mieru va\u0161im konkr\u00e9tnym potreb\u00e1m.<\/p>\n","protected":false},"excerpt":{"rendered":"

Google Analytics patr\u00ed u\u017e dlhodobo medzi najpopul\u00e1rnej\u0161ie programy na komplexn\u00fa anal\u00fdzu n\u00e1v\u0161tevnosti webu, konverzi\u00ed a\u00a0\u010fal\u0161\u00edch parametrov. Doba sa v\u0161ak men\u00ed a\u00a0Universal Analytics, ktor\u00fd pravdepodobne pou\u017e\u00edvate aj vy, odch\u00e1dza tento rok do d\u00f4chodku. Nahr\u00e1dza ho nov\u00fd Google Analytics 4, ktor\u00fd prin\u00e1\u0161a mno\u017estvo vylep\u0161en\u00ed.<\/p>\n","protected":false},"author":3,"featured_media":13690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[155,162],"tags":[67,168],"class_list":{"0":"post-13661","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-google","8":"category-google-analytics","9":"tag-google-analytics","10":"tag-google-tag-manager"},"yoast_head":"\nUniversal Analytics kon\u010d\u00ed: Ako zbiera\u0165 d\u00e1ta v novom Google Analytics 4?<\/title>\n<meta name=\"description\" content=\"Universal Analytics prest\u00e1va zbiera\u0165 d\u00e1ta od 1. j\u00fala 2023, do tohto d\u00e1tumu by ste mali ma\u0165 vlastn\u00edctvo v\u00a0Google Analytics 4. 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