{"id":13479,"date":"2023-03-29T11:39:45","date_gmt":"2023-03-29T09:39:45","guid":{"rendered":"https:\/\/brandbonsai.com\/?p=13479"},"modified":"2023-03-29T11:41:43","modified_gmt":"2023-03-29T09:41:43","slug":"ako-zvysit-konverzie-internetoveho-obchodu","status":"publish","type":"post","link":"https:\/\/brandbonsai.com\/sk\/ako-zvysit-konverzie-internetoveho-obchodu\/","title":{"rendered":"Ako zv\u00fd\u0161i\u0165 konverzie internetov\u00e9ho obchodu? 7 n\u00e1strojov pre rok 2023"},"content":{"rendered":"[vc_row type=&#8220;full_width_background&#8220; full_screen_row_position=&#8220;middle&#8220; column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; bg_color=&#8220;#ffffff&#8220; scene_position=&#8220;center&#8220; top_padding=&#8220;6%&#8220; bottom_padding=&#8220;6%&#8220; text_color=&#8220;dark&#8220; text_align=&#8220;left&#8220; row_border_radius=&#8220;none&#8220; row_border_radius_applies=&#8220;bg&#8220; overflow=&#8220;visible&#8220; overlay_strength=&#8220;0.3&#8243; gradient_direction=&#8220;left_to_right&#8220; shape_divider_position=&#8220;bottom&#8220; bg_image_animation=&#8220;none&#8220; shape_type=&#8220;&#8220;][vc_column column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; column_position=&#8220;default&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][tabbed_section style=&#8220;vertical_scrolling&#8220; tab_color=&#8220;Accent-Color&#8220; vs_content_animation=&#8220;fade&#8220; vs_link_animation=&#8220;opacity&#8220; vs_navigation_alignment=&#8220;left&#8220; vs_navigation_width_2=&#8220;25%&#8220; vs_navigation_func=&#8220;default&#8220; vs_navigation_width=&#8220;regular&#8220; vs_navigation_spacing=&#8220;25px&#8220; vs_navigation_mobile_display=&#8220;visible&#8220; vs_tab_spacing=&#8220;20%&#8220; vs_tab_tag=&#8220;h5&#8243; vs_cta_style=&#8220;see-through&#8220; vs_cta_bg_color=&#8220;default&#8220; vs_cta_heading_tag=&#8220;h6&#8243;][tab icon_family=&#8220;none&#8220; title=&#8220;\u00davod&#8220; id=&#8220;1680082891722-8&#8243; tab_id=&#8220;1680082891723-6&#8243;][vc_column_text]\n<p style=\"font-weight: 400;\">Ke\u010f sa povie optimaliz\u00e1cia internetov\u00e9ho obchodu, v\u00e4\u010d\u0161ina \u013eud\u00ed si predstav\u00ed optimaliz\u00e1ciu pre vyh\u013ead\u00e1va\u010de (SEO), ktorej cie\u013eom je privies\u0165 na str\u00e1nku viac n\u00e1v\u0161tevn\u00edkov z\u00a0organick\u00e9ho vyh\u013ead\u00e1vania. T\u00e1 je s\u00edce u\u017eito\u010dn\u00e1 a prin\u00e1\u0161a ve\u013ea benefitov, av\u0161ak <strong>ak nesprav\u00edte jednu d\u00f4le\u017eit\u00fa vec, bude v\u00e1m \u00faplne zbyto\u010dn\u00e1<\/strong>.<\/p>\n<p style=\"font-weight: 400;\">Tou vecou je pr\u00e1ve optimaliz\u00e1cia konverzi\u00ed. Ak je preveden\u00e1 spr\u00e1vne, <strong>obraty v\u00e1\u0161ho e-shopu m\u00f4\u017eu st\u00fapnu\u0165 aj nieko\u013ekon\u00e1sobne<\/strong>. Rozhodne by ste jej preto mali venova\u0165 pozornos\u0165.<\/p>\n[\/vc_column_text][\/tab][tab icon_family=&#8220;none&#8220; title=&#8220;\u010co je to konverzia a miera konverzi\u00ed?&#8220; id=&#8220;1680082891751-3&#8243; tab_id=&#8220;1680082891752-10&#8243;][vc_row_inner column_margin=&#8220;none&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<p style=\"font-weight: 400;\">Na za\u010diatok je d\u00f4le\u017eit\u00e9 poveda\u0165, \u010do je to vlastne konverzia. T\u00fdmto pojmom sa ozna\u010duje <strong>\u017eelan\u00e1 akcia, ktor\u00fa by mal vykona\u0165 n\u00e1v\u0161tevn\u00edk v\u00e1\u0161ho webu<\/strong>. Pre majite\u013eov e-shopov s\u00fa zvy\u010dajne zauj\u00edmav\u00e9 nasledovn\u00e9 druhy konverzi\u00ed:<\/p>\n<ul>\n<li>vlo\u017eenie produktu do ko\u0161\u00edka<\/li>\n<li>k\u00fapa produktu<\/li>\n<li>vytvorenie pou\u017e\u00edvate\u013esk\u00e9ho \u00fa\u010dtu<\/li>\n<li>prihl\u00e1senie sa na odber newslettera<\/li>\n<li>vy\u017eiadanie si cenovej ponuky na mieru.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/tab][tab icon_family=&#8220;none&#8220; title=&#8220;Pozn\u00e1te mieru konverzie v\u00e1\u0161ho e-shopu?&#8220; id=&#8220;1680082891786-2&#8243; tab_id=&#8220;1680082891786-10&#8243;][vc_row_inner column_margin=&#8220;none&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<p style=\"font-weight: 400;\">Je fajn pozna\u0165, ko\u013eko konverzi\u00ed vykonaj\u00fa n\u00e1v\u0161tevn\u00edci v\u00e1\u0161ho e-shopu za de\u0148, t\u00fd\u017ede\u0148 \u010di mesiac. Aby ste v\u0161ak vedeli, ako dobre motivuje v\u00e1\u0161 internetov\u00fd obchod \u013eud\u00ed k\u00a0vykonaniu konverzie, mali by ste sledova\u0165 <strong>najpodstatnej\u0161iu konverzn\u00fa metriku \u2013 mieru konverzie<\/strong>. T\u00e1 sa niekedy ozna\u010duje aj ako konverzn\u00fd pomer (conversion rate). Definovan\u00e1 je ako <strong>podiel po\u010dtu konverzi\u00ed a\u00a0po\u010dtu n\u00e1v\u0161tevn\u00edkov webu za ur\u010dit\u00e9 \u010dasov\u00e9 obdobie<\/strong> a\u00a0obvykle sa uv\u00e1dza v\u00a0percent\u00e1ch.<\/p>\n[\/vc_column_text]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-info-circle accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<p style=\"font-weight: 400;\"><strong>Pr\u00edklad<\/strong>: Ak po\u010das jedn\u00e9ho t\u00fd\u017ed\u0148a nav\u0161t\u00edvilo v\u00e1\u0161 internetov\u00fd obchod 10\u00a0000 \u013eud\u00ed a\u00a0zaznamenali ste 90 konverzi\u00ed (napr\u00edklad, n\u00e1kupov produktu), miera konverzie sa vypo\u010d\u00edta ako (90 \/ 10\u00a0000) x 100. Teda, v\u00a0tomto pr\u00edpade je na \u00farovni 0,9 %.<\/p>\n <\/div><div class=\"clear\"><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/tab][tab icon_family=&#8220;none&#8220; title=&#8220;Dobr\u00e1 a zl\u00e1 miera konverzi\u00ed&#8220; id=&#8220;1680082891834-1&#8243; tab_id=&#8220;1680082891835-3&#8243;][vc_row_inner column_margin=&#8220;none&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<p style=\"font-weight: 400;\">Pod\u013ea prieskumov sa miera konverzie pri internetov\u00fdch obchodoch <strong>zvy\u010dajne pohybuje v\u00a0hodnot\u00e1ch 1,5 \u2013 5 %<\/strong>. V\u00a0pr\u00edpade najlep\u0161\u00edch e-shopov v\u0161ak m\u00f4\u017ee by\u0165 aj na \u00farovni viac ako 6 %. Do hry vstupuje viacero faktorov \u2013 odvetvie, ro\u010dn\u00e9 obdobie a\u00a0mnoh\u00e9 \u010fal\u0161ie.<\/p>\n<p style=\"font-weight: 400;\">Miera konverzi\u00ed v\u0161ak z\u00e1vis\u00ed aj od toho, <strong>ako dobre je vyladen\u00fd v\u00e1\u0161 e-shop<\/strong>. A\u00a0pr\u00e1ve tu sa k\u00a0slovu dost\u00e1va optimaliz\u00e1cia konverzi\u00ed.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/tab][tab icon_family=&#8220;none&#8220; title=&#8220;V \u010dom spo\u010d\u00edva optimaliz\u00e1cia konverzi\u00ed?&#8220; id=&#8220;1680082891863-8&#8243; tab_id=&#8220;1680082891864-3&#8243;][vc_row_inner column_margin=&#8220;none&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<p style=\"font-weight: 400;\">Optimaliz\u00e1cia konverzi\u00ed pozost\u00e1va z\u00a0viacer\u00fdch z\u00e1kladn\u00fdch krokov. Jedn\u00fdm z\u00a0najpodstatnej\u0161\u00edch je <strong>analyzovanie spr\u00e1vania n\u00e1v\u0161tevn\u00edkov na va\u0161om webe<\/strong>. Ako sa na \u0148om pohybuj\u00fa, \u010do up\u00fata ich pozornos\u0165, kam klikaj\u00fa, ko\u013eko \u010dasu tr\u00e1via v\u00a0jednotliv\u00fdch sekci\u00e1ch, kde sa \u201estr\u00e1caj\u00fa\u201c, kv\u00f4li ktor\u00fdm faktorom op\u00fa\u0161\u0165aj\u00fa va\u0161e str\u00e1nky a\u00a0podobne.<\/p>\n<p style=\"font-weight: 400;\">Na z\u00e1klade podrobnej anal\u00fdzy sa n\u00e1sledne upravia vybran\u00e9 prvky na str\u00e1nke. Napr\u00edklad, <strong>zmen\u00ed sa usporiadanie menu, uprav\u00ed sa farebnos\u0165, vymenia sa texty a pridaj\u00fa sa nov\u00e9 tla\u010didl\u00e1<\/strong>. \u010eal\u0161\u00edm krokom je vykonanie A\/B testu a\u00a0porovnanie hodn\u00f4t miery konverzie na upravenej a\u00a0p\u00f4vodnej verzii str\u00e1nky. Pokia\u013e je test \u00faspe\u0161n\u00fd, na p\u00f4vodnej str\u00e1nke sa spravia zmeny, ktor\u00e9 poved\u00fa k\u00a0zv\u00fd\u0161eniu konverzn\u00e9ho pomeru, a\u00a0to aj o\u00a0nieko\u013eko percent.<\/p>\n[\/vc_column_text]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-info-circle accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<p style=\"font-weight: 400;\"><strong>Na ktor\u00fdch str\u00e1nkach sa obvykle vykon\u00e1va optimaliz\u00e1cia konverzi\u00ed?<\/strong> Azda najd\u00f4le\u017eitej\u0161ia je domovsk\u00e1 str\u00e1nka spolu s\u00a0produktov\u00fdmi str\u00e1nkami. \u010castokr\u00e1t sa v\u0161ak tie\u017e optimalizuj\u00fa str\u00e1nky v\u00a0objedn\u00e1vkovom procese a\u00a0dokonca aj\u00a0blogov\u00e9 \u010dl\u00e1nky.<\/p>\n <\/div><div class=\"clear\"><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/tab][tab icon_family=&#8220;none&#8220; title=&#8220;Rozdiel medzi optimaliz\u00e1ciou konverzi\u00ed a SEO&#8220; id=&#8220;1680082891906-7&#8243; tab_id=&#8220;1680082891907-0&#8243;][vc_row_inner column_margin=&#8220;none&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<p style=\"font-weight: 400;\">Cie\u013eom SEO je privies\u0165 na web viac \u013eud\u00ed, \u00falohou optimaliz\u00e1cie konverzi\u00ed je zas premeni\u0165 viac n\u00e1v\u0161tevn\u00edkov na platiacich z\u00e1kazn\u00edkov (zo 100 \u013eud\u00ed na webe nenak\u00fapi 1, ale napr\u00edklad 5). <strong>Optimaliz\u00e1cia konverzi\u00ed je nadraden\u00e1 optimaliz\u00e1cii pre vyh\u013ead\u00e1va\u010de<\/strong>. Pre\u010do?<\/p>\n<p style=\"font-weight: 400;\">M\u00f4\u017eete ma\u0165 dokonale vyladen\u00e9 SEO, v\u010faka \u010domu sa budete zobrazova\u0165 na prv\u00fdch prie\u010dkach vo vyh\u013ead\u00e1van\u00ed a\u00a0na str\u00e1nku v\u00e1m bud\u00fa chodi\u0165 tis\u00edcky n\u00e1v\u0161tevn\u00edkov. Pokia\u013e v\u0161ak nie je optimalizovan\u00e1 pre konverzie, len drobn\u00e9 percento t\u00fdchto \u013eud\u00ed vykon\u00e1 \u017eelan\u00fa akciu. Jednoducho, <strong>bez optimaliz\u00e1cie pre konverzie je invest\u00edcia do optimaliz\u00e1cie pre vyh\u013ead\u00e1va\u010de zbyto\u010dn\u00e1<\/strong> \u2013 neprinesie v\u00e1m \u017eiadne re\u00e1lne v\u00fdsledky. Ako sa hovor\u00ed, za po\u010det n\u00e1v\u0161tevn\u00edkov webu si chleb\u00edk nek\u00fapite&#8230;<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/tab][tab icon_family=&#8220;none&#8220; title=&#8220;Najlep\u0161ie n\u00e1stroje na meranie a vyhodnocovanie konverzi\u00ed&#8220; id=&#8220;1680082891937-8&#8243; tab_id=&#8220;1680082891938-6&#8243;][vc_row_inner column_margin=&#8220;none&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<p style=\"font-weight: 400;\">Aby ste mohli \u00faspe\u0161ne optimalizova\u0165 str\u00e1nku pre z\u00edskavanie konverzi\u00ed, nezaob\u00eddete sa bez n\u00e1strojov na analyzovanie spr\u00e1vania z\u00e1kazn\u00edkov \u010di A\/B testovanie. Prin\u00e1\u0161ame v\u00e1m <strong>preh\u013ead t\u00fdch najlep\u0161\u00edch, ktor\u00e9 sa oplat\u00ed pou\u017e\u00edva\u0165 v\u00a0roku 2023<\/strong>.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/tab][tab icon_family=&#8220;none&#8220; title=&#8220;Google Analytics 4&#8243; id=&#8220;1680082891972-0&#8243; tab_id=&#8220;1680082891973-10&#8243;][vc_row_inner column_margin=&#8220;none&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noopener\">Google Analytics 4<\/a> je robustn\u00fdm n\u00e1strojom, ktor\u00fd v\u00e1m vie zobrazi\u0165 <strong>obrovsk\u00e9 mno\u017estvo \u00fadajov o\u00a0n\u00e1v\u0161tevn\u00edkoch va\u0161ich str\u00e1nok<\/strong>. No \u010do je d\u00f4le\u017eit\u00e9, d\u00e1 sa pou\u017e\u00edva\u0165 na jednoduch\u00e9 sledovanie miery konverzi\u00ed.<\/p>\n<p style=\"font-weight: 400;\">V\u00a0preh\u013eadnej platforme si viete <strong>nastavi\u0165 akcie, ktor\u00e9 chcete sledova\u0165<\/strong> \u2013 pridanie produktu do ko\u0161\u00edka, n\u00e1kup, vyplnenie objedn\u00e1vkov\u00e9ho formul\u00e1ru a\u00a0podobne. N\u00e1sledne sa bud\u00fa v\u0161etky konverzie zaznamen\u00e1va\u0165, m\u00f4\u017eete ich \u013eahko analyzova\u0165 a\u00a0porovn\u00e1va\u0165.<\/p>\n[\/vc_column_text]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-info-circle accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<p style=\"font-weight: 400;\"><strong>Praktick\u00fd tip<\/strong>: Ak sa chyst\u00e1te vyhodnocova\u0165 konverzie, za pozornos\u0165 stoj\u00ed aj n\u00e1stroj <a href=\"https:\/\/support.google.com\/tagmanager\/answer\/6102821?hl=en\" target=\"_blank\" rel=\"noopener\">Google Tag Manager<\/a>, pomocou ktor\u00e9ho si m\u00f4\u017eete vytv\u00e1ra\u0165 nov\u00e9 zna\u010dky na sledovanie akci\u00ed. Tie sa automaticky pridaj\u00fa na va\u0161u str\u00e1nku. \u00dadaje z\u00a0nich viete analyzova\u0165 v\u00a0Google Analytics a\u00a0importova\u0165 sa daj\u00fa aj do Google Ads.<\/p>\n <\/div><div class=\"clear\"><\/div><\/div>[image_with_animation image_url=&#8220;13485&#8243; image_size=&#8220;full&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;None&#8220; animation_movement_type=&#8220;transform_y&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;100%&#8220; max_width_mobile=&#8220;default&#8220;][\/vc_column_inner][\/vc_row_inner][\/tab][tab icon_family=&#8220;none&#8220; title=&#8220;Google Optimize&#8220; id=&#8220;1680082892057-3&#8243; tab_id=&#8220;1680082892057-8&#8243;][vc_row_inner column_margin=&#8220;none&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-exclamation-triangle extra-color-1\"><\/i> <\/div><div class=\"iwt-text\"> Google medzi\u010dasom <a href=\"https:\/\/support.google.com\/optimize\/answer\/12979939\" target=\"_blank\" rel=\"noopener\">informoval<\/a>, \u017ee od 30.9.2023 Google Optimize ru\u0161\u00ed. Bohu\u017eia\u013e. <\/div><div class=\"clear\"><\/div><\/div>[vc_column_text]\n<p style=\"font-weight: 400;\">Tento n\u00e1stroj je prirodzene integrovan\u00fd do Google Analytics a\u00a0pom\u00f4\u017ee v\u00e1m optimalizova\u0165 internetov\u00fd obchod, aby prin\u00e1\u0161al viac konverzi\u00ed. <strong>Sl\u00fa\u017ei predov\u0161etk\u00fdm na A\/B testovanie<\/strong> \u2013 umo\u017en\u00ed v\u00e1m sp\u00fa\u0161\u0165a\u0165 testy, ktor\u00e9 uk\u00e1\u017eu, ak\u00e9 prvky na str\u00e1nke zvy\u0161uj\u00fa alebo naopak zni\u017euj\u00fa mieru konverzie.<\/p>\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/marketingplatform.google.com\/about\/optimize\/\" target=\"_blank\" rel=\"noopener\">Google Optimize<\/a> pon\u00faka mno\u017estvo funkci\u00ed, no pritom sa ve\u013emi \u013eahko pou\u017e\u00edva. Okrem toho, \u017ee je prepojen\u00fd s\u00a0Google Analytics, sa <strong>d\u00e1 pou\u017e\u00edva\u0165 aj s\u00a0Google Ads a\u00a0Firebase<\/strong>.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/tab][tab icon_family=&#8220;none&#8220; title=&#8220;Hotjar&#8220; id=&#8220;1680082892108-10&#8243; tab_id=&#8220;1680082892109-10&#8243;][vc_row_inner column_margin=&#8220;none&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<p style=\"font-weight: 400;\">Ako \u010faleko \u013eudia scrolluj\u00fa na va\u0161om webe, na ktor\u00e9 tla\u010didl\u00e1 klikaj\u00fa, \u010do ich zaujme a\u00a0\u010do ignoruj\u00fa? <a href=\"https:\/\/www.hotjar.com\/\">Hotjar<\/a> v\u00e1m prinesie odpovede na v\u0161etky tieto ot\u00e1zky. <strong>Zn\u00e1my je hlavne v\u010faka takzvanej heatmap funkcii<\/strong>. T\u00e1 v\u00e1m jednotliv\u00fdmi farbami spektra uk\u00e1\u017ee napr\u00edklad to, na ktor\u00fdch \u010dastiach webu sa pou\u017e\u00edvatelia zdr\u017eiavaj\u00fa naj\u010dastej\u0161ie a\u00a0kam naopak \u010dasto nezav\u00edtaj\u00fa.<\/p>\n[\/vc_column_text]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-info-circle accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<p style=\"font-weight: 400;\"><strong>Na\u0161a rada<\/strong>: Ak chcete sledova\u0165 heatmapy aktivity pou\u017e\u00edvate\u013eov na va\u0161om webe a vykon\u00e1va\u0165 A\/B testy, vysk\u00fa\u0161a\u0165 m\u00f4\u017eete aj n\u00e1stroj <a href=\"https:\/\/www.crazyegg.com\/\" target=\"_blank\" rel=\"noopener\">CrazyEgg<\/a>.<\/p>\n <\/div><div class=\"clear\"><\/div><\/div>[vc_column_text]\n<p style=\"font-weight: 400;\">Druhou zauj\u00edmavou funkciou je <strong>vytv\u00e1ranie z\u00e1znamov obrazovky<\/strong>. Funguje to jednoducho. Ke\u010f pou\u017e\u00edvate\u013e pr\u00edde na v\u00e1\u0161 web a\u00a0akceptuje podmienky cookies\/ochrany s\u00fakromia, Hotjar <strong>za\u010dne nahr\u00e1va\u0165 jeho aktivitu vo forme z\u00e1znamu obrazovky<\/strong>. Ten sa n\u00e1sledne ulo\u017e\u00ed ako video, ktor\u00e9 si viete prezera\u0165. V\u010faka tomu presne uvid\u00edte, \u010do jednotliv\u00ed pou\u017e\u00edvatelia robia na va\u0161om webe. M\u00f4\u017eete sledova\u0165 napr\u00edklad to, kam klikaj\u00fa a\u00a0ktor\u00e9 sekcie s\u00fa pre nich zm\u00e4to\u010dn\u00e9.<\/p>\n[\/vc_column_text][image_with_animation image_url=&#8220;13492&#8243; image_size=&#8220;full&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;None&#8220; animation_movement_type=&#8220;transform_y&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;100%&#8220; max_width_mobile=&#8220;default&#8220;][\/vc_column_inner][\/vc_row_inner][\/tab][tab icon_family=&#8220;none&#8220; title=&#8220;Optimizely&#8220; id=&#8220;1680082892177-4&#8243; tab_id=&#8220;1680082892178-6&#8243;][vc_row_inner column_margin=&#8220;none&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<p style=\"font-weight: 400;\">Perfektn\u00fd n\u00e1stroj na A\/B testovanie, ktor\u00fd vyu\u017e\u00edvaj\u00fa aj ve\u013ek\u00e9 korpor\u00e1cie (Sky \u010di eBay), no vhodn\u00fd je tie\u017e pre men\u0161ie internetov\u00e9 obchody. <a href=\"https:\/\/www.optimizely.com\/\" target=\"_blank\" rel=\"noopener\">Optimizely<\/a> umo\u017e\u0148uje jednoducho otestova\u0165, <strong>ako sa zmeny na str\u00e1nke prejavia na miere konverzi\u00ed<\/strong>.<\/p>\n<p style=\"font-weight: 400;\">Na jednej str\u00e1nke viete <strong>sp\u00fa\u0161\u0165a\u0165 aj viacero testov naraz s\u00a0r\u00f4znymi parametrami<\/strong>. Z\u00edskate tak mimoriadne presn\u00e9 v\u00fdsledky, ktor\u00e9 m\u00f4\u017eete pou\u017ei\u0165 na dokonal\u00e9 vyladenie jednotliv\u00fdch \u010dast\u00ed e-shopu.<\/p>\n[\/vc_column_text][image_with_animation image_url=&#8220;13511&#8243; image_size=&#8220;full&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;None&#8220; animation_movement_type=&#8220;transform_y&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;100%&#8220; max_width_mobile=&#8220;default&#8220;][\/vc_column_inner][\/vc_row_inner][\/tab][tab icon_family=&#8220;none&#8220; title=&#8220;Microsoft Clarity&#8220; id=&#8220;1680082892229-1&#8243; tab_id=&#8220;1680082892229-2&#8243;][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<p style=\"font-weight: 400;\">Ve\u013ekou v\u00fdhodou tohto n\u00e1stroja je to, \u017ee <strong>je \u00faplne zadarmo<\/strong>. Pritom, pon\u00faka mno\u017estvo skvel\u00fdch funkci\u00ed. Vytv\u00e1ra heatmapy, umo\u017e\u0148uje zaznamen\u00e1va\u0165 pou\u017e\u00edvate\u013esk\u00e9 rel\u00e1cie a\u00a0poskytuje mno\u017estvo zauj\u00edmav\u00fdch d\u00e1t o\u00a0n\u00e1v\u0161tevn\u00edkoch v\u00e1\u0161ho webu. Naviac, <strong>d\u00e1 sa prepoji\u0165 s\u00a0Google Analytics<\/strong>.<\/p>\n<p style=\"font-weight: 400;\">Ur\u010dite ocen\u00edte tie\u017e to, \u017ee <a href=\"https:\/\/clarity.microsoft.com\/\" target=\"_blank\" rel=\"noopener\">Microsoft Clarity<\/a> je pravidelne aktualizovan\u00fd, aby sp\u013a\u0148al v\u0161etky po\u017eiadavky GDPR a\u00a0CCPA. <strong>Vyu\u017e\u00edvaj\u00fa ho aj najzn\u00e1mej\u0161ie svetov\u00e9 spolo\u010dnosti<\/strong> \u2013 Acer, Pizza Hut \u010di Hewlett Packard.<\/p>\n[\/vc_column_text][image_with_animation image_url=&#8220;13498&#8243; image_size=&#8220;full&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;None&#8220; animation_movement_type=&#8220;transform_y&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;100%&#8220; max_width_mobile=&#8220;default&#8220;][\/vc_column_inner][\/vc_row_inner][\/tab][tab icon_family=&#8220;none&#8220; title=&#8220;Smartlook&#8220; id=&#8220;1680082892285-2&#8243; tab_id=&#8220;1680082892286-0&#8243;][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<p style=\"font-weight: 400;\">Tento komplexn\u00fd n\u00e1stroj je v\u00fdborn\u00fd na analyzovanie spr\u00e1vania n\u00e1v\u0161tevn\u00edkov na webstr\u00e1nkach a\u00a0v\u00a0mobiln\u00fdch aplik\u00e1ci\u00e1ch. <a href=\"https:\/\/www.smartlook.com\/\" target=\"_blank\" rel=\"noopener\">Smartlook<\/a> v\u00e1m umo\u017en\u00ed sledova\u0165, <strong>ako sa pou\u017e\u00edvatelia pohybuj\u00fa vo va\u0161om internetovom obchode a\u00a0kv\u00f4li \u010domu odch\u00e1dzaj\u00fa<\/strong>. V\u00fdhodou je kompatibilita s\u00a0GDPR.<\/p>\n<p style=\"font-weight: 400;\">Smartlook <strong>poskytuje nahr\u00e1vanie rel\u00e1ci\u00ed<\/strong>, vytv\u00e1ra heatmapy a\u00a0viete si v\u00a0\u0148om vytvori\u0165 r\u00f4zne vlastn\u00e9 akcie, ktor\u00e9 chcete analyzova\u0165. Na zlep\u0161ovanie miery konverzi\u00ed ho vyu\u017e\u00edvaj\u00fa aj zna\u010dky ako Tesco \u010di Konica Minolta.<\/p>\n[\/vc_column_text][image_with_animation image_url=&#8220;13504&#8243; image_size=&#8220;full&#8220; animation_type=&#8220;entrance&#8220; animation=&#8220;None&#8220; animation_movement_type=&#8220;transform_y&#8220; hover_animation=&#8220;none&#8220; alignment=&#8220;&#8220; border_radius=&#8220;none&#8220; box_shadow=&#8220;none&#8220; image_loading=&#8220;default&#8220; max_width=&#8220;100%&#8220; max_width_mobile=&#8220;default&#8220;][\/vc_column_inner][\/vc_row_inner][\/tab][tab icon_family=&#8220;none&#8220; title=&#8220;Smartsupp&#8220; id=&#8220;1680082892337-9&#8243; tab_id=&#8220;1680082892338-4&#8243;][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<p style=\"font-weight: 400;\"><a href=\"https:\/\/www.smartsupp.com\/video-recordings\/\" target=\"_blank\" rel=\"noopener\">Smartsupp<\/a> v\u00e1m umo\u017en\u00ed vidie\u0165 v\u00e1\u0161 internetov\u00fd obchod o\u010dami n\u00e1v\u0161tevn\u00edka. <strong>Zabezpe\u010duje nahr\u00e1vanie obrazovky<\/strong>, v\u010faka \u010domu dok\u00e1\u017eete do detailov sledova\u0165 spr\u00e1vanie pou\u017e\u00edvate\u013eov. Pom\u00f4\u017ee odhali\u0165 aj tie najmen\u0161ie nedostatky, ktor\u00e9 odr\u00e1dzaj\u00fa \u013eud\u00ed od vykonania konverzie. Z\u00e1znamy si viete <strong>jednoducho filtrova\u0165 a\u00a0prehr\u00e1va\u0165 vy\u0161\u0161ou r\u00fdchlos\u0165ou<\/strong>, tak\u017ee ich analyzovanie nezaberie ve\u013ea \u010dasu.<\/p>\n[\/vc_column_text]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-info-circle accent-color\"><\/i> <\/div><div class=\"iwt-text\"> \n<p style=\"font-weight: 400;\"><strong>Praktick\u00e1 funkcia<\/strong>: Nahr\u00e1vanie obrazovky sa d\u00e1 prepoji\u0165 s\u00a0live chatom. Napr\u00edklad, ak v\u00e1m z\u00e1kazn\u00edk nap\u00ed\u0161e, \u017ee nie\u010do na e-shope nefunguje, viete si v\u00a0prilo\u017eenom z\u00e1zname hne\u010f pozrie\u0165, kde je probl\u00e9m.<\/p>\n <\/div><div class=\"clear\"><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/tab][tab icon_family=&#8220;none&#8220; title=&#8220;P\u00e1r slov na z\u00e1ver&#8220; id=&#8220;1680082892386-2&#8243; tab_id=&#8220;1680082892387-4&#8243;][vc_row_inner column_margin=&#8220;default&#8220; column_direction=&#8220;default&#8220; column_direction_tablet=&#8220;default&#8220; column_direction_phone=&#8220;default&#8220; text_align=&#8220;left&#8220; row_position=&#8220;default&#8220; row_position_tablet=&#8220;inherit&#8220; row_position_phone=&#8220;inherit&#8220; overflow=&#8220;visible&#8220; pointer_events=&#8220;all&#8220;][vc_column_inner column_padding=&#8220;no-extra-padding&#8220; column_padding_tablet=&#8220;inherit&#8220; column_padding_phone=&#8220;inherit&#8220; column_padding_position=&#8220;all&#8220; column_element_direction_desktop=&#8220;default&#8220; column_element_spacing=&#8220;default&#8220; desktop_text_alignment=&#8220;default&#8220; tablet_text_alignment=&#8220;default&#8220; phone_text_alignment=&#8220;default&#8220; background_color_opacity=&#8220;1&#8243; background_hover_color_opacity=&#8220;1&#8243; column_backdrop_filter=&#8220;none&#8220; column_shadow=&#8220;none&#8220; column_border_radius=&#8220;none&#8220; column_link_target=&#8220;_self&#8220; overflow=&#8220;visible&#8220; gradient_direction=&#8220;left_to_right&#8220; overlay_strength=&#8220;0.3&#8243; width=&#8220;1\/1&#8243; tablet_width_inherit=&#8220;default&#8220; animation_type=&#8220;default&#8220; bg_image_animation=&#8220;none&#8220; border_type=&#8220;simple&#8220; column_border_width=&#8220;none&#8220; column_border_style=&#8220;solid&#8220;][vc_column_text]\n<p style=\"font-weight: 400;\">Ak m\u00e1te e-shop a\u00a0e\u0161te ste na \u0148om nevykonali optimaliz\u00e1ciu konverzi\u00ed, mali by ste to \u010do najsk\u00f4r napravi\u0165. Existuje toti\u017e <strong>ve\u013ek\u00e1 \u0161anca, \u017ee v\u00e1\u0161 rozpo\u010det na marketing nevyu\u017e\u00edvate efekt\u00edvne<\/strong>, ke\u010f\u017ee va\u0161a str\u00e1nka nedok\u00e1\u017ee \u00fa\u010dinne premie\u0148a\u0165 n\u00e1v\u0161tevn\u00edkov na platiacich z\u00e1kazn\u00edkov. In\u00fdmi slovami, mo\u017eno <strong>nieko\u013eko stoviek alebo tis\u00edcok eur investovan\u00fdch do SEO optimaliz\u00e1cie \u010di rekl\u00e1m vyhadzujete \u201evon kom\u00ednom\u201c<\/strong> a\u00a0nem\u00e1te z\u00a0nich po\u017eadovan\u00fd efekt.<\/p>\n<p style=\"font-weight: 400;\">Optimaliz\u00e1cia konverzi\u00ed v\u00e1m <strong>pom\u00f4\u017ee z\u00a0rovnak\u00e9ho po\u010dtu n\u00e1v\u0161tevn\u00edkov webu z\u00edska\u0165 viac platiacich z\u00e1kazn\u00edkov<\/strong>. Prispeje k\u00a0rastu tr\u017eieb a\u00a0u\u0161etr\u00ed v\u00e1m n\u00e1klady na propag\u00e1ciu. Okrem toho v\u00fdznamne zlep\u0161uje pou\u017e\u00edvate\u013esk\u00fd z\u00e1\u017eitok. Zvy\u0161uje tak pravdepodobnos\u0165, \u017ee <strong>z\u00e1kazn\u00edci u\u00a0v\u00e1s bud\u00fa nakupova\u0165 pravidelne<\/strong>. V\u00a0neposlednom rade, odbremen\u00ed va\u0161u z\u00e1kazn\u00edcku linku od s\u0165a\u017enost\u00ed a\u00a0ot\u00e1zok n\u00e1v\u0161tevn\u00edkov webu, ktor\u00ed nevedia nie\u010do n\u00e1js\u0165 alebo maj\u00fa probl\u00e9m s\u00a0niektor\u00fdmi funkciami.<\/p>\n<p style=\"font-weight: 400;\">Samozrejme, <strong>optimaliz\u00e1cia konverzi\u00ed m\u00e1 spr\u00e1vny efekt len v\u00a0pr\u00edpade, \u017ee je preveden\u00e1 profesion\u00e1lne a komplexne<\/strong>. Ak nem\u00e1te dostatok \u010dasu a\u00a0sk\u00fasenost\u00ed na to, aby ste sa u\u010dili pracova\u0165 s\u00a0jednotliv\u00fdmi analytick\u00fdmi n\u00e1strojmi, vykon\u00e1vali testovanie a\u00a0zmeny na str\u00e1nkach, m\u00f4\u017eete sa obr\u00e1ti\u0165 na n\u00e1s. <strong>Postar\u00e1me sa o\u00a0kompletn\u00fa optimaliz\u00e1ciu konverzi\u00ed na va\u0161om webe<\/strong>, v\u010faka ktorej z\u00edskate viac platiacich z\u00e1kazn\u00edkov.<\/p>\n<p style=\"font-weight: 400;\">Pre viac inform\u00e1ci\u00ed <a href=\"https:\/\/brandbonsai.com\/sk\/testovany-web\/\" rel=\"noopener\">nav\u0161t\u00edvte str\u00e1nku na\u0161ej slu\u017eby Testovan\u00fd Web<\/a>.<\/p>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/tab][\/tabbed_section][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>Ke\u010f sa povie optimaliz\u00e1cia internetov\u00e9ho obchodu, v\u00e4\u010d\u0161ina \u013eud\u00ed si predstav\u00ed optimaliz\u00e1ciu pre vyh\u013ead\u00e1va\u010de (SEO), ktorej cie\u013eom je privies\u0165 na str\u00e1nku viac n\u00e1v\u0161tevn\u00edkov z organick\u00e9ho vyh\u013ead\u00e1vania. T\u00e1 je s\u00edce u\u017eito\u010dn\u00e1 a prin\u00e1\u0161a ve\u013ea benefitov, av\u0161ak ak nesprav\u00edte jednu d\u00f4le\u017eit\u00fa vec, bude v\u00e1m \u00faplne zbyto\u010dn\u00e1.<\/p>\n","protected":false},"author":3,"featured_media":13577,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[151,121],"tags":[],"class_list":{"0":"post-13479","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"category-woocommerce"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ako zv\u00fd\u0161i\u0165 konverzie internetov\u00e9ho obchodu? 7 n\u00e1strojov pre rok 2023<\/title>\n<meta name=\"description\" content=\"\u010co je to konverzia a miera konverzi\u00ed? V \u010dom spo\u010d\u00edva optimaliz\u00e1cia konverzi\u00ed? 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