Deliverables

Logotype & Symbol
Slogan
Design Manual
Website

Project

Pipe Control

Client

PIPE CONTROL s.r.o.

Country

Slovakia (EU)

Year

2019

Project Description

Pipe Control is a new company established to help protect Earth’s natural resources, especially water, by preventing and fixing industrial pipe leakage.

The client had a vivid vision for the brand, so our aim was to embrace the vision while using our creativity to create a brand that’s impactful and easy to remember.

Company Values & Personality

Water protection
Can do attitude
Punctuality & Respect
Inovation & Sustainability

Target Audience

Thermal industry
Industrial zones
House owners

Brand Symbol

The brand symbol was created by a clever intersection of the initial letters of the company’s name – Pipe Control.

Using just a few lines and circles, we have created a simple but impactful symbol to represent the company.

Brand Typeface

For the typeface, we have decided to use a lower-case bold sans-serif font type, skewing it to 95% width to create a better circular shape of round letters that better fit the symbol of the logotype.

Our final choice was Montserrat Bold, which we have aligned horizontaly with the symbol, setting the subtitle directly below it.

Brand Colors

Our client came to us with the vision of using a combination of light blue and dark blue colors.

This combination made sense since the company’s main focus is preventing water leakage, so we have fully embraced it.

It took us a few tries to find the exact combination of blue shades that was impactful, but when we found it, we knew it rightaway. It felt just right.

Snow White

#fff

Turquoise Lagoon

#42aee3

Deep Lake

#223268

Black

#000

Final Logotype

The final logotype is a combination of the circular symbol, the company’s name and the description of the company’s main focus.

The gentle gradient on the symbol is a simple stylistic detail that many might not even notice, yet it is there, making the symbol a little more friendly.

Logotype Color Variants

The logotype can be placed on white, light blue, dark blue and black background color.

Colored logotype can be used only on white or light gray backgrounds, while on light blue, dark blue and black backgrounds, the white version of the logotype is used.

Logotype Language Variants

The alternate language versions of the logotype are created by translating the subtitle (slogan) of the logotype.

Below, you can see the logotype in Slovak, Czech, English and Korean language.

Styled Logotype Elements

The facetype and symbol of the logotype can be styled by placing a background image into the company’s name, or the shape of the symbol.

Brand Typography

Montserrat Bold

Montserrat Bold is used to create eye-catching headlines in web banners, advertisements and similar applications.

Montserrat Regular

Montserrat Regular is the default font type for regular texts, both in the print and on the web.

A B C D E F G H I J K L M N O P Q R S T

a b c d e f g h i j k l m n o p q r s t

A B C D E F G H I J K L M N O P Q R S T

a b c d e f g h i j k l m n o p q r s t

Branding Visualizations

Examples of how the branding would look like in real-life.

Website Design

The website is a simple presentation of the company’s values, vision and solutions to problems of the particular target market.

Of course, the website is optimize for the best viewing experience on desktop, tablet and mobile.

Project Reactions

I have decided to collaborate with Lubo from Brandbonsai.com based on his previous work, which made me intrigued right away. He is a professional and even though I was worried about the long-distance communication, our collaboration couldn't have been better.

Juraj CápaCEO of PIPE CONTROL s.r.o.

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